Product DesignerI design digital products, and the systems that hold them together.
Most of my work is digital product and UX design. A service design background means I'm comfortable with complex systems and the stakeholders inside them, and I work across research, architecture, content and experience strategy. I also prototype in code with AI tools, so an idea becomes clickable in a day.
Selected Work
The work I own end to end, from research through to the interface people actually rely on.
BMW
Rebuilding the test drive experience
Breakthrough Agenda
Amplifying global climate action through digital experience
Green Legacy
Reimagining the sustainable funeral
Clipper Round the World
Elevating a global race into an adventure brand
Explorations
Pitches, concepts and studies from defined briefs. Some still in progress.
02
Kew Gardens
Turning a donation page into a funnel that converts
Charity · Conversion rate
03
Samsung
Turning eight A/B ideas into two worth shipping
Consumer tech · A/B testing
04
LSEG
The future of foreign exchange trading 2026
Fintech · Event landing page
AI Lab
Small projects built with AI tools and coding assistants. Ongoing, updated
as I go.
Mockroo
A simulated takeaway app that runs the full ordering ritual, then hands you back the money, the calories, and the control, instead of the food.
Learn moreEchoes of Survival
A lightweight strategy survival game: pick a disaster, then make it through as many days as you can, ideally until rescue, on nothing but judgement and whatever is in your pack.
Learn more→
More in progress. Some will graduate, most will stay in the lab.
Have a chatnora.xhou@gmail.com